Born and raised in Islington, north London, Aaron's designs are about real life – from going out, being broke, and living in flat shares with five other people, to falling in love and finding yourself. Having studied a BA menswear course at London College of Fashion, Aaron went on to receive the Alexander McQueen scholarship for Central Saint Martins’ prestigious MA Fashion programme, from which he graduated in 2022, launching his namesake brand later that year.
His recipe for success is authenticity, drive and a very clear point of view. Being blinker focussed on what you want to do and believe in your vision. Vespa backed Aaron at pre seed stage, and have been involved in a consulting and advisory capacity.
Aaron Esh designs contemporary menswear that embraces a modern vision of romance, elegance and chic. Inspired by womenswear and haute couture techniques through a slightly dishevelled les - curved hems, cropped jackets, wrapped trousers. These details, constructions and silhouettes, traditionally used in womenswear, are juxtaposed with menswear staples, fabrics and finish.
Aaron Esh subverts the masculine archetype, showing there can be an allure to menswear with softness and elegance - redefining what masculinity means in a wardrobe.
Aaron Esh designs contemporary menswear that embraces a modern vision of romance, elegance and chic. Inspired by womenswear and haute couture techniques through a slightly dishevelled les - curved hems, cropped jackets, wrapped trousers. These details, constructions and silhouettes, traditionally used in womenswear, are juxtaposed with menswear staples, fabrics and finish.
Aaron Esh subverts the masculine archetype, showing there can be an allure to menswear with softness and elegance - redefining what masculinity means in a wardrobe.